Andrew Goodwin

-lyrics either illustrates,amplifies or contradicts the visuals -music either illustrates,amplifies or contradicts the lyrics -Genre are complex and diverse in terms of MV style and iconography -Record companies demand close-ups from the main artist or the vocalist -voyeurism is present in a lot of mv especially in females and the system of lookings Voyeurism-the pleasure of witnessing others -music videos contain references to tv shows movies and other MV's

-intertextuality References to other texts