Richard Dyer-Star Theory

A star is an image not a real person that is constructed (just like any other fiction from a range of materials.

A star consists of 4 main components

-Promotion

-Publicity

-Creativity/Work

-Criticism

Marketing

Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customes that result in value for both customers and marketeer

We are going to use the world infamous baby face, Justin Bieber

Justin Bieber was a worldwide pop-star among young teenage girls. A very good-looking nice baby-face boy. That is until the hormones kicked in. He started to get into trouble with authority both in United States,Canada and manages to get himself banned in several other countries.

Slowly he rebuilt himself starting with the song Sorry. This release is part of promotion pulling himself back together indicating that he is sorry for what has happened.